The Different Techniques of Printing in Use Today

Diverse methods and technology are utilised within the printing industry today, a majority of which are customized to suit products according to their varied ranges. The wide range of options for printing and signage available at cater effectively to the unique needs of an assorted clientele.

Offset Printing

The relationship existing between off set and digital printing is comparable to the traditional vinyl record, CD or even DVD. This is because offset printing employs somewhat analogue technology, comprising of plates and blankets. However, the technique generates prints of higher resolution by comparison to a digital press and at much faster sheet rate.

Set up cost for offset printing is generally higher than for digital printing although the cost per sheet, or run on costs are normally much lower. This printing style is rather traditional and commonly used for manufacturing an array of products. They include flyers, business cards, magnets, brochures, stickers, letterheads and duplicate invoice books among other kinds. In general, these are produced in run sizes of 500 sheets and above.

CMYK Printing

CMYK full colour refers to a type of offset printing which creates images and colours relative to the CMYK colour spectrum. The technique combines various percentages of Cyan, Yellow, Magenta and Black for creating any colour desirable. It implies that someone can have multiple images or colours within a given piece of artwork at a fixed price.

This process as well enables printers to ‘aggregate’ several unique jobs for simultaneous printing on a larger common-stock sheet. The entrance of aggregated printing into the industry has driven down the cost of full-colour printing in recent time. It applies especially for letterheads, business cards, flyers, posters, magnets, brochures, stickers and note pads among other materials.

Deciding on Whether Business Cards Should Have PMS Spot Colours

CMYK suits most designs well, except for certain colours that require the use of PMS spot colour in particular. That said the exact choice made depends upon the kind of artwork one selects.

A variation of offset printing itself, spot colour PMS printing makes use of specific coloured ink for pressing purposes, corresponding to the colours applied for that specific print run. This form of printing has remained relevant owing to the limitations spelt out by CMYK full colour printing, which include minor colour variation alongside the inability of matching colours. PMS is costlier in most cases, yet the best alternative to take when exact colour-matching is necessary.

This method is used routinely for printing the business stationary together with marketing materials that have high demand for colour consistency, utilised mainly by large corporate clients.

When to Print with a Digital Printer

Digital Printing is among the more recent print technologies available at It is a superb option when performing small runs and expecting very fast turnaround time. Set up costs for digital printing are appreciably lower than those for offset printing, even though the cost per sheet (run on cost) is higher by comparison. Traditionally however, offset printing achieves superior print resolution, with certain colours being unachievable for digital printing due to the CMYK colour spectrum employed.

Digital Printing technology is mostly applied for printing urgent or small runs, flyers, drop cards, post cards, brochures, business, labels, stickers and posters among other materials.

Getting acquainted with the above printing terms helps you in knowing what to expect next when seeking the printing and signage services offered at